Read: Chapter 11 in Technical Communication
Write: Reading Response #6
Find and photograph a poorly designed printed flyer or other document. In at least 200 words, analyze its effectiveness (or lack of effectiveness) based on document design principles in chapter 11 and create a list of recommendations for what the flyer designer should do to improve the flyer. Defend your recommendations based on specific information discussed in the chapter. To be successful on this assignment, you need to use appropriate design terminology (e.g. proximity) found in the chapter.
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Monday, February 22, 2016
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The document I chose to analyze is a printed informational excerpt from the Broadcast Center in St. Louis. This excerpt has Broadcast Center at the top as its main heading. The logo is placed right next to the heading. It seems effective, but the type size of the heading is barely larger than the subheadings. Enlarging the title would help to display the importance of the heading. The only positive aspect of this document was certain use of repetition. This occurs under the third subheading, “Course Scheduling”. Three shifts are listed in bold and underlined. Underneath, each shift is explained. Bolding and underlining each of the three shifts signals a connection between the three and makes the information consistent. Between the end of each paragraph and the next subheading, there is too much white space. It disconnects the flow of the document. An effective use of alignment does not appear in this document. Information could have been organized better if alignment was utilized. For example, instead of being displayed in three short, spaced apart paragraphs, the information in the section labeled “Non-Discrimination Policy” could have been aligned with numbers or bullets listing who the Center does not discriminate against. This would have made the document more visually appealing, organized, and separated into chunks that are easy for the reader to read. The use of contrast is not apparent. Color contrasts could have been used to differentiate the sub-headings. Difference in color would help the audience understand that the topics are separate, and not related.
ReplyDeleteGood work! Keep those key terms in mind going forward. You'll do some document design as part of your career, so keep observing what works and doesn't work in the documents you see on a daily basis.
DeleteMy flyer does an effective job of catching the reader’s attention. It has bold yellow and red lettering which pops off of the page. The title is at the top and is very clear what the flyer is about: the canned goods sculpture contest. The lines with bullet points are a bit squished together. However, this is due to the limited space due to the picture taking up most of the page. I would shrink the guy or use a different picture for this flyer next time. On the other hand, the bullet points are simple and to the point. They give instructions for the contest, the date it ends, the prize, and who to contact for more information. The page layout is a bit unusual and all over the place. The text is centered to the left side of the page, and the graphic design is just overall pretty poor. I would suggest putting more effort into the design next time to make it more visually pleasing to the audience. All in all though, I believe it is an effective flyer. It was focused towards a small group of people who would be interested in participating in the canned goods contest; therefore, the title is large and bold to quickly gain passer byers attention and the details are left small for anyone interested enough to walk up and quickly get details on the event.
ReplyDeleteI'm not seeing a lot of clear reference to the design terms used in the book here. Get more specific in your analysis by breaking down the image using those principles (contrast, repetition, etc.).
DeleteThe flyer that I found has a number of issues. It has many different colors, both for text and background, and it makes it a hard to read, especially from far away which is how many people see flyers. The colors make it eye catching and it stands out from other flyers on the bulletin board, but there is not enough contrast in the actual document between the color of the text and the background to make the word and the purpose of the document clear. The document really doesn’t have any white space; the document is covered in text and the rainbow of the background. The document is a bit too busy. The only thing that is emphasized in the document is what the proceeds go to. It has the largest text size and a contrasting color, but the other more pertinent information to the event aren’t emphasized and kind of blend in with the rest of the document. To help some of these issues, I would recommend that they tone down the background. The text on the very colorful background makes it hard to read. They could emphasize the more important information, so the reader doesn’t have to search for it. I would also recommend that they either reword things to have less text or reorganize the layout, so that it doesn’t cover the whole page, overwhelming the reader.
ReplyDeleteYep. Everything needs to be better balanced on that one, and limiting the amount of information would help achieve that.
DeleteZino Efenedo
ReplyDeleteThe flyer I chose was not very effective in raising awareness for Heart Health Awareness Month. The design was pretty effective in giving all the needed information in one flyer because it was multi columned, two to be precise. The designer of the flyer also used two box and two columns, one to enclose the graphic which was blurred and the other to give a brief explanation of what the flier is all about, while the other two boxes were used to provide necessary information like location and who to contact in case more information is needed and who is putting the event together. The lines were spaced in appropriate manner and the information on the flyer was left justifies. In order to improve this, I would suggest using a picture of a heart something brightly colored that catches the eyes of anyone looking at bunch of flyers from a notice board and also on the second box in the second column, the background shading and in text citations were too close in color. I would suggest the use of better screens because some or ditching the boxes because the behind texts were illegible to read.
The designers used a common template for this one, and while templates can be useful for getting started on a design, they have a number of limitations, like you found with the color contrast.
DeleteMy flyer did some things that I did like and some things that I did not based off of the chapter reading. The way that the flyer was physically laid out felt a bit awkward. The header talk about what the group is presenting but then does not put the title of the movie near the presenting header. The flyer could have used some better proximity text to better relate some information about the sponsor of the event and what was being shown off. As for alignment, having now looked up the movie, the individual that made this flyer just took the color out and made it transparent from the original movie flyer. Because they took the official flyer to promote their event, how some of the information is laid out doesn’t look very professional but begins to make sense when the graphic is just taken from the movie flyer. If they had perhaps moved some of the parts from the movie poster around on their group’s flyer perhaps the effect would have been greater and made more sense.
ReplyDeleteThe event flyer that I took a photo of does not have enough space for many words given the movie flyer image that was put on there but of what text is on the flyer it does seem to be consistent with the principle of repetition. More important details are larger while less important ones are smaller and only catch the eye if you are already interested in attending the event most likely. This seems to have handled well and doesn’t need to be addressed. Finally, we have the principle of contrast. This flyer features black text on bright green paper. The green paper can really catch the eye and the black text is just standard to pair with that. The green paper itself and the superimposed movie image on the event flyer are the only two things that really help the flyer stand out at all from the crowd. Perhaps it would have been more effective if they wanted to keep the original theatrical release image on the flyer to use white paper and print out the image in color to really make it pop.
Well done, Tom. Designers make a lot of choices as they work, and sometimes those choices result in compromises that result in a design that's only ok.
DeleteThe flyer that I chose is effective in accomplishing its purpose. The flyer has a lot of information but the proximity of the items makes sense to the reader. Along with that, the information is aligned according to their content. The flyer has information in boxes, which makes it easier to distinguish how they are related to one another. The flyer doesn’t have too many instances to use repetition except in one of its boxes, and in this box, it succeeds with using repetition. Lastly, the flyer I saw was printed out in black and white, but I’m pretty sure that it was designed with colors in mind. If they flyer had some amount of color, it would be able to stand out to its viewers easier and perhaps make them care more about what the flyer was saying.
ReplyDeleteOne recommendation to improve this flyer would be the addition of color to make some content contrast with the rest of the content on the flyer. The addition of color would making the flyer more appealing to viewers and it would be more effective. Other than this, I think the flyer was very effective in regards to the other principles of proximity, alignment, repetition, and contrast.
Color is a key element of design. Your flyer's designer probably ran up against printing constraints (cost of color and simplicity of printing b/w.
DeleteC.J. Kirchner
ReplyDeleteThe flyer that I have picked does not give effectiveness to this company at all. For this Flyer for a computer repair shop is really hard to look at. There are a lot of things that are going on throughout this flyer. For example: there are way too many colors and font sizes, it is ok to change it a little but the font should stay the same for the most part. For all of the headers of each section they made all the letters capital, which you do not want to do. You want your audience to be able to read it easy and by making the letters all capitalized it makes it harder to read clearly. I think just in general the format is off, if they would just tweak it a little by having fewer words, or making bullet points hitting the main desires. They could have even moved the pictures around; they all do not need to be in the middle. They could have added extra features to it by having a location for FAQ page, or a link to their website if they have one. They tried to use all of the white space; which is a good thing, but at the same filling the page with a whole lot of junk is not always the best option. They needed to put a lot more time into this flyer, they should have made a map of what they wanted it to look like before they started designing it on the computer.
Not all white space needs to be used, and it's sometimes preferable to have more white space when the other option is an overly complex or confusing design. See if you can use more terms from the chapter in your analysis, though. Those terms will help you get more specific about what's going wrong instead of just saying that the design is "off."
DeleteI found an advertisement by an Indie Gaming Company called Blitzkrieg Games in the Computer Science lab advertising an app game called Pocket League. It does not give the clear idea of what actually happens in the game, but does give a screen capture of the early development. According to advertisement, the game is based on a very popular video game, Rocket League. Though it does not explain what Rocket League is either, leaving it up to the reader to find out themselves. It also says to sign up for beta access but does not give an explanation on how to do that. From what i read, it appears that if you donate at least $25 to their kickstarter fund by March 11th, you can receive special in game items such as: the ad-free version of Pocket League, custom license plate in the game, and a Blitzkrieg T-Shirt. However, it does not say that donating that money will get you beta access. Lastly, the flyer gives the link to the kickstarter which is two lines long. No one is going to type out the entirety of that link into their phones. I believe giving steps on how to navigate to the site through google would be a much easier on the viewer.
ReplyDeleteGood job with the content, but get more specific about using terms from the chapter in the analysis of the design (Contrast, Alignment, etc.)
DeleteThe flyer that I chose to analyze for this assignment is a Naval Aviation Officer flyer for the Navy. One of this first things that I noticed is that the picture in the background of the words are slightly distracting. Because of this background the alignment of the information in the second panel of the brochure is off. The picture of the naval officer is too large and if they were to make the picture of the man smaller, it would allow for the alignment of the bullet points to become straighter and it will look sleeker. This picture also affects the repetition of the brochure. The writing on top of the picture of the man it white, and the rest of the writing is black. If the edited the picture so that it was faded and we could easily read the writing without changing the color, it will look more consistent. Overall, the brochure is well designed and does a great job at getting the information that they want the readers to know across. However, by reducing the size of the large picture of the man and/or making it faded so that it will not interfere with the words, the alignment and repetition of the brochure will be greatly improved.
ReplyDeleteOne other option for that one is to move the dude over to the other side so the bullet points can all align on the left. It doesn't matter as much if the right side of the line is curved (following his shoulder). Maybe that would make it more appealing.
DeleteThe document I chose is on a taxidermist. It is for Gilbreth’s Taxidermy. He does a great job in making his document very eye-catching. The document has Gilbreth’s Taxidermy on the top left of the page bolded, making it the main heading, making sure it is very clear what the document is about. Under the main heading is a brief description informing the individual who is looking at the document how many years he has been in service and how he is state and federally licensed. Which is one of the most important information to put on a document because someone looking at the document wants to know how good he is and that can be shown by how long he has been doing it. The document seems very effective. The page layout is very well designed, having an effective use of alignment with two vertical columns with little writing in both. It is very visual because one point a taxidermist needs to prove to his clients that he does a good job by displaying pictures of what he has done. Especially important showing that he can do multiple animals. Also the most important information is located at the top of the page, the name of place along with location and phone number. The document was focused towards a small group of people who would be interested in stuffing their animals, therefore, he made the background all camo with visual pictures of animals to catch the hunters eye. HE makes the information smaller on the page so if someone is interested they have to take a closer look at it. One things that I would improve on is making it easier to read from far away since the background is camo and the lettering white but then again if someone sees camo that is into hunting it’s going to catch their eye. There is no white space on the document, besides the wording. Overall he did an effective job.
ReplyDeleteWhite space doesn't have to be white. Camo can be white space if there's nothing on top of it, but it sounds like this document had a lot of content (maybe too much!).
DeleteI chose this Listerine ad. Looking at it, you see discolored teeth and a very small bottle of mouth wash at the bottom. Listerine tends to have good ads but this one really doesn’t fulfill the expectations of their audience. Their ads usually stand out; this one stands out but no in a positive way. The background is greenish blue. There are the big teeth at the top and the very small bottom on the bottom of the page. The wording is too small on the ad and the audience might not read it. There is no title at the top, which would be beneficial to the ad. The coloring of the background is too dark and bland. This ad is not effective and would not draw the attention of the audience well. The teeth are unique to the ad because they are so large and discolored, but the teeth look like wood. It doesn’t seem realistic.
ReplyDelete• In terms of proximity, this ad is not good because the images are unbalanced. The teeth take over the product of the mouthwash.
• The items are aligned vertically, but with the writing on the bottom being so small, it really doesn’t get the attention of the reader. Also there should be a title at the top to balance out the writing on the bottom, it would also catch the audience’s attention better and draw them to the ad.
• Along with being unbalanced with proximity, there is no repetition to the ad. No title to emphasis the wording at the bottom or the small mouthwash bottle.
If this was my ad, I wouldn’t lose the teeth I feel that they ad humor to the ad, but I would have a title at the top along with them. The mouthwash would be bigger and the background wouldn’t blend in with the bottle. The teeth would look more real, and possibly have them on an actual person. Also, I would have some type of slogan. I feel the audience expects more because this is a household product.
Advertising is interesting when we think about repetition because we can't really look at just one ad. Repetition of products/logos in advertising is about getting you to recognize the product by a distinctive shape, color, or other feature, so you have an invisible sort of repetition here--it's not visible in a single ad, but you'd see repetition if you looked at many different listerine ads.
DeleteThe flyer I chose is effective for its purpose but still lacked in some areas. It is a flyer regarding an event/fundraiser. It has all the important information in bold so it sticks out to the reader. They include the cost of entry, the date and time on when the event will be held, contact information and they show what the proceeds are going towards. Overall the flyer is very basic and plain. The pictures used seemed to be cheesy and unprofessional. The pictures are also bunched together and not spread out enough. There is no eye catching colors to gain anyone’s attention. The title could have been worded better. For this particular Flyer I would have used more colors to gain attention. I would recommend using more professional pictures and have the graphics spaced properly. Since this is a fundraiser I would of included statistics from previous fundraisers. Such as, how much money they raised last year and maybe put in a goal they are trying to reach for this year’s fundraiser. I thought the overall organization of the flyer was acceptable but not great. The need to know information was in bold to make it easy to find, which was good. Flyer needed more attention towards its graphics, color, title and possibly adding more information regarding the proceeds.
ReplyDeleteGood work on your analysis of content here, but use more terms from the chapter to do better on your analysis of design. Alignment and proximity are good terms to use for this one. Cheesy isn't something the chapter discussed :)
DeleteThe flyer I found is one I have seen posted on bulletin boards across campus, so I photographed it to use as my example. Immediately upon first glance you will notice a major issue: the color scheme. This flyer has a hideous mash-up of green, magenta, yellow, and blue that hurts the eyes, and while it does grab your attention, it certainly doesn’t lend any credibility to the advertised event. I think they were going for a fun and colorful style, but it should do so without this kind of clashing design. Once you begin to actually read through the document, another problem presents itself: there is no consistency to the document. While the use of boxes and other shapes to separate information does help provide some contrast and divide up the document into sections, no one section has any prominence compared to the others. Aside from the title at the top, font styles and sizes appear to vary at random throughout the document. While it doesn’t need to be a very professional-looking document, aspects such as font size and style should be made more consistent for repetition, and contrast should be used to draw attention to specific information. With all information highly contrasting, it’s impossible to tell at a glance which sections of the document are more important than others; information has no apparent hierarchy. The amount of time a person will usually spend looking at a flyer is very short, so it is important to make sure the message is clear and the important information is easy to spot right away.
ReplyDeleteInformational hierarchies are definitely important in design. That document has so much going on that it's hard to discern that hierarchy (or even want to look at it long enough to figure it out!).
DeleteThe flyer I choose to do is for Papa John's. Overall, I find the flyer effective mostly on the front side. The contrast is good enough that it gets the message across clearly with its colorful words. I like how they used mainly their store colors for the flyer as well. On the front side, it performs good proximity because they used a picture of one of their pizzas to signify what the coupon was about. However, the flyer can be improved such as the limitations for using the coupon. The words are so small that someone with poor eyesight may not be able to see it. Also, the limitations are white so the contrast is not very good with it. Now for the back side, it can use more work than the front side. The creator did section everything off into each little section, such as the deals and the store information, but the alignment is off with the whole side. It's hard to follow the information, especially at the top with all the small paragraphs. I at least didn’t find any repetition in the flyer because it was pretty much straight to the point of giving you the deals they offer.
ReplyDeleteThere's some repetition there in terms of things like font size of prices on the coupons and use of the company logo in a few places, but the document is definitely meant to be read quickly and either used or thrown away.
DeleteI choose a flyer that told campus about the black history month events. This flyer does not do a very good job. There is no contrast, because it is just a white piece of paper with black lettering. It is has no alignment, there are dates in random spots. The information is everywhere on this flyer. It looks like it was put together in like five minutes. There is no proximity at all. Also there is no repetition. The people who put this flyer together literally put a heading with a bunch of dates in random places on the flyer. Also, there is no format to it. There are bullet points for some of the dates, but not for all of them. The word alignment for each little date is not even uniform on this flyer. Some have the date, event, place and time all on a different line; where the others have them in the same order, just with breaks in the wrong places. One thing about this flyer that would catch your eye, is that they made the title really big and bolded it. This helps the flyer a little bit. The flyer has basically no information on it except for these specific dates. I feel like more effort could have been put in this flyer to make it a lot better.
ReplyDeleteWell, there is proximity and format, but it's not good use of proximity, etc. The inconsistencies are problematic from a readability standpoint. What specific changes would you recommend?
DeleteI found this flyer in the men’s bathroom right after class, not going to lie, it was the first one that I saw. But this flyer can catch your eye from across the room because of the designs and colors they used on it. A person doesn’t even have to read into it to see that it is for relay for life because of the labeling and then right after you read the first line, you can easily see the location of it and when it is. Right after that they give you the exact address of the event. I really like how the more you read into it the more information you find out about it. The only thing I really do not like about it is that it says “we” when I as the reader do not really not who “we” are. A better thing they could say would be “join McKendree student’s faculty as we participate in McKendree’s first ever relay for life…”. Other than that, I cannot really find anything else to fix on it. I find the article to be very effective and is very much to the point. Over all they did a good job.
ReplyDeleteGo deeper than like/dislike here and use terms from the chapter to do a more detailed analysis of why some sections of the document work and others don't.
DeleteACM club is targeting computing majors. Students often find these flyers hung around Clark hall where the computing classes are. This week the flyer is promoting a guest speaker for AT&T. Matt Ernst, a recent McKendree graduate will speak to students about post graduate lifestyles. The flyer is printed in black and white landscape style. The thoughts are divided into sections. The far right side lists the speaker’s topics. The other information tells students where to go listen to the speaker. The proximity is great. Readers see equal distances between print. The alignment is quite precise. All information is linear in organization. I see a structure in rows and columns. The creators did not make much use of repetition. The points were short and precise. Readers can obtain the important information at a quick glance. Because the information does not repeat, viewers can read faster. Contrast is not as apparent in the flyer. Printing in black and white restricts the creator’s creativity. Small contrast is made with different text sizes and a logo. The flyer can be greatly improved with colored ink. Adding color will catch more eyes and spark greater interest. Printing landscape makes the flyer stand out more, however, if the paper were a different size more students will recognize the flyers existence. The information and organization looks great. Adding more pictures would also be an improvement.
ReplyDeleteGood work matching the document's design to the terms in the chapter. Landscape, use of images, use of space, and other design elements could all be changed to help the document get attention when it's placed with other similar documents on a bulletin board.
DeleteThe flyer I chose to analyze is the Career Conference flyer that I found in PAC. At first glance, the color scheme used in this flyer is bright and eye-catching. Looking at it closer though, the flyer is very ineffective when it comes to being able to read it quickly. Although the color scheme is pleasing, the contrast of text with the background makes it difficult to read. There needs to be more of contrast so people can glance quickly. Using a fewer number of colors would help improve the contrast. There is no repetition for the color choices either. Not using the same color for similar portions of the text makes it a little hard to read. Personally, I think titles need to be one color and the information under the titles a different color. Once again, limiting the number of colors would help. The text has no alignment as it is all over the page. Text starts at three different places on the page. Bullet points would help solve this alignment issue and give the text more of a formation. The creator of this needed to picture that imaginary axis talked about on page 251. The design of the background is used to separate information, however, you cannot tell which information is the most important. The most important information should all be in one section (who, what, when where…)
ReplyDeleteGood work matching chapter information to your analysis. Alignment is definitely something that could be improved on that document...
DeleteMy document has a few issues that can be backed up with the design principle terminologies in Chapter 11. It is located on the bulletin boards around campus with many other flyers, but it doesn’t stand out in a pleasant sort of way. The alignment of the text is obscured by the background. Although, it is probably the best aspect of the flyer. There is a decent amount of contrast on the flyer – white font with a blue and black design. However, the background has so many varying colors that it is hard for the white to distinctly show. One example is the “7:14 p.m.” space. The “4” and the “p” are hard to read because of the light blue part of the background, not giving enough contrast with the white. There is a massive amount of proximity going on in this flyer, but it’s not necessarily helpful. The “bottom” of the flyer is so busy. And bottom is in quotes, because the flyer has SO MUCH negative space in the margins. The flyer also has a little too much repetition in the picture department. I would suggest not using the shaking business men picture as a background, but rather as a picture. If they want to keep the blue theme they can have a straight blue background and still use the white lettering to contrast. Also, they should have less negative space on the flyer.
ReplyDeleteContrast between background and text is a common issue. If the background color changes but the text color doesn't, that often leads to issues of readability, as you found.
DeleteMy document has a few issues that can be backed up with the design principle terminologies in Chapter 11. It is located on the bulletin boards around campus with many other flyers, but it doesn’t stand out in a pleasant sort of way. The alignment of the text is obscured by the background. Although, it is probably the best aspect of the flyer. There is a decent amount of contrast on the flyer – white font with a blue and black design. However, the background has so many varying colors that it is hard for the white to distinctly show. One example is the “7:14 p.m.” space. The “4” and the “p” are hard to read because of the light blue part of the background, not giving enough contrast with the white. There is a massive amount of proximity going on in this flyer, but it’s not necessarily helpful. The “bottom” of the flyer is so busy. And bottom is in quotes, because the flyer has SO MUCH negative space in the margins. The flyer also has a little too much repetition in the picture department. I would suggest not using the shaking business men picture as a background, but rather as a picture. If they want to keep the blue theme they can have a straight blue background and still use the white lettering to contrast. Also, they should have less negative space on the flyer.
ReplyDeleteI chose to analyze a flyer that is for group lessons at the Perfect Note Piano Studio. Where this is located I would have no idea because nowhere on the flyer is there a location for the studio. To be honest this flyer looks like something I would have mad in sixth grade because my teacher just taught me about clip art and Word Art. While the main title says group lesson to the side of that it states what ages will be taught when and to the right that preschool children will start August 8th. Below the main header it simply states [July 27 3:00]. Now I do not know what will be happening July 27th but apparently it is important to the Perfect Note Piano Studio. Below that is states that there will be games and refreshments and to [Come show what you know], [be sure and bring your music!!], and [parents: please pick up children promptly!!!]. There is no effective use of alignment throughout the flyer because everything is thrown everywhere on the flyer. There are multiple images with color and a few that are simply black and white. The color images follow no set pattern and are clip art not actual photos of the teachers, the studio, or children taking lessons there. There is no organization whatsoever on the flyer and I believe that is the biggest flaw. While the flyer lacks all professionalism, if this was in an extremely small town with only one piano studio this would be acceptable, but as soon as there is competition parents would look at this flyer and immediately feel as though their child would not get a quality education form the Perfect Note Piano Studio.
ReplyDeleteI chose to analyze a flyer that is for group lessons at the Perfect Note Piano Studio. Where this is located I would have no idea because nowhere on the flyer is there a location for the studio. To be honest this flyer looks like something I would have mad in sixth grade because my teacher just taught me about clip art and Word Art. While the main title says group lesson to the side of that it states what ages will be taught when and to the right that preschool children will start August 8th. Below the main header it simply states [July 27 3:00]. Now I do not know what will be happening July 27th but apparently it is important to the Perfect Note Piano Studio. Below that is states that there will be games and refreshments and to [Come show what you know], [be sure and bring your music!!], and [parents: please pick up children promptly!!!]. There is no effective use of alignment throughout the flyer because everything is thrown everywhere on the flyer. There are multiple images with color and a few that are simply black and white. The color images follow no set pattern and are clip art not actual photos of the teachers, the studio, or children taking lessons there. There is no organization whatsoever on the flyer and I believe that is the biggest flaw. While the flyer lacks all professionalism, if this was in an extremely small town with only one piano studio this would be acceptable, but as soon as there is competition parents would look at this flyer and immediately feel as though their child would not get a quality education form the Perfect Note Piano Studio.
ReplyDelete